An industry expert said that the removal of sponsors from Celtic and Rangers betting firms could be the beginning of a industry shake-up.
The UK Government is on high alert and will soon publish a white paper detailing how it plans to ban gambling companies from being embazoned on club shirts. Dafabet sponsors Celtic, while Rangers has a deal with 32Red. This would mean that both sides will be forced to seek alternative deals if the proposals are accepted.
The logos of both teams were removed for certain ties in European football, but this move could result in a significant shift in the relationship between the oddsmakers and the football clubs. This move could also impact the English Premier League.
Poppleston Allen industry leaders Imogen Moss believes that the proposals will transform the game and allow crypto currency trading firms to possibly fill the void.