Better Collective, a global sports betting media company, announced today that it acquired (one of the most popular Dutch online media) and (a well-established Dutch online betting community), in separate transactions. Total upfront payments were 5.9 million EUR, with maximum deferred or earnout payments of 3.75mEUR.

These acquisitions will give Better Collective a strong position in the Dutch online betting market. Better Collective Netherlands is expected to generate revenue exceeding 3 million euros in 2022. This will be its first fiscal year. The Netherlands, a brand new market, is expected to experience high growth over the next several years.